In 3.5 short years of existence, the Government Services Administration’s Digital Analytics Program (DAP) has grown from zero to 4,000+ websites participating in an aggregated web analytics program that seeks to show a birds-eye view of public interaction with the federal digital space. With 45 agencies currently part of the program, the combined website traffic totals over 1.5 billion pageviews monthly, and the small-but-mighty DAP team trains, troubleshoots, and provides support to over 2,000 users.
Best of all, in March 2015, the DAP program teamed up with the US Digital Service, 18F, and the US CTO’s office to launch analytics.usa.gov, which offers public data from the program. The new transparency allows members of the public and industry to view and use the federal government’s web analytics data for their own insights and analysis. In this webinar, attendees will learn how the federal government is using data from the Digital Analytics Program to improve the public’s experience with its websites, as well as how any member of the public can use the data on analytics.usa.gov to better understand trends and technology.
Timothy Lowden, Acting Program Manager, General Services Administration