Companies make strategic decisions every day that rely on accurate data about customers, employees and markets. In the United States, the information gleaned from the decennial population census is an important ingredient in much of the data that companies use to make a range of decisions such as where to locate new stores/facilities, how to market products, and what services to offer customers. The federal government also uses census information to distribute more than $1.5 trillion for programs like roads, education and workforce development that help to strengthen the economy.
The next nationwide count starts in most of the country this March, and companies can help ensure its accuracy by encouraging employees and customers to participate.
Below are a series of resources from the US Census Bureau and ReadyNation that businesses and business membership organizations may find helpful when developing plans to support the count:
- State-specific toolkits for business owners and operators (These can be customized by reaching out to firstname.lastname@example.org)
- National Census Business Toolkit
- Newsletter language: Templates for (i) business organizations to engage their membership and (ii) companies to engage their employees.